Dentists in the Digital Age: How to Use SEO to Increase Your Practice’s Customer Base
It’s no secret that the entire world has been changed by technology, from the way we procure services and do business to healthcare. This means that dentists are also feeling the impact of this change, and those who want to have a good chance of growing their practices must adapt to this new environment. Here are some ways in which you can use SEO as a dentist to increase the customer base that your practice currently has.
Improve Your Keyword Game
Keywords are an important part of using SEO because they help prospective clients find you when they go looking for you. This means that you need to know how to use them correctly if you are to get the best outcome. Rather than simply use the exact keywords that identify your products and services, you also need to use others that people may type in when they are looking for products similar to yours. Doing this will no doubt be beneficial to you. 28% of searches with the terms ‘near me’ or ‘nearby’ result in a purchase. If you appear in these searches as a result of good use of keywords, you will have a better chance of reaching more people.
Make Sure Your Content is Top-Notch
To make sure that the keywords you use are going to have a good chance of bearing fruit, it’s important for you to also create good content. When taking pictures and videos, make sure that they are of good quality. As far as written content goes, make sure that it’s helpful and beneficial to the readers. This way, they can be motivated to hang around and potentially become clients. Quality content will also keep you a cut above your competition and make it easier for you to leverage other SEO practices for the best effect.
Identify and Target the Right Audience
When you know the audience that you are targeting, it may become easier for you to come up with a working plan to reach them. This should make it possible for you to come up with the right wording and imagery that will capture the attention of the people you want to draw. Keep in mind that 92% of people searching online are going to pick businesses that are on the first page of search results on a local query. As a dentist, you will appear more friendly and professional if you can get your results on the first page of web search results.
Focus on On-Page SEO
When you prioritize on-page SEO, it becomes easier for search engines to index your pages and can increase your ranking in searches while making your website more user-friendly all at the same time. One part of improving on-page SEO is coming up with title tags that are descriptive and unique. You should also reduce bounce rates and optimize headings using relevant descriptions and the correct keywords. Remember to also write meta descriptions. Then you’ll be on your way to ranking well on search engine pages.
Don’t Forget About Social Media
Finally, social media plays an important role in marketing for people in different industries and is useful even for a dentist. More consumers are turning to social media to find brands and content that they can identify with so it’s not something that you should pass up. Also, remember that 74% of users have a higher likelihood of returning to websites that are mobile-friendly. Make your site mobile-friendly. This will prove beneficial when your social media pages direct potential clients to your website.
Use these SEO tips to grow your dental practice’s client base. It could take some effort and a lot of consistency, but you will be happy when you start seeing amazing results. Hop online today!